Snore Coupons

Love may conquer all... except his snoring.
Approximately 28.7% of adults attending primary care clinics in Jordan reported snoring.
In Jordan, snoring’s the great equalizer—age, gender, or bad habits, no one’s safe from the midnight symphony.
What if silencing their snore is sooo last season? BBDO and SleepZone teamed up to create SnoreCoupons! Here’s the deal: partners record their snoring other half, upload it to the Snoreometer on SleepZone’s microsite, and watch the discount get bigger with every decibel. The louder the snore, the bigger the discount on the pillows!
Sales skyrocketed by 20%, PR went crazy! 
Partners didn’t just tolerate the snoring—they just celebrated it