I am a patchwork.
I am Maya Sfair, an eternal curious learner, I am a protagonist with a strong desire to serve a greater purpose in life. Hence, I am always after the next big thing. I am also an award-winning Associate Creative Director with over 17 years of experience in localisation, advertising and communication.
In 2013, I left the position of Translation Manager and Head of Department of Quality Assurance and Localisation in SDL (now part of RWS Group); one of the leading businesses in localisation and translation in the world with a A-Class portfolio of clients like Google, Microsoft, Facebook, RIM (mother company of Blackberry -rest in peace 😊). I then ventured into the advertising industry with BBDO Abu Dhabi to prove and embellish my skills as a solid conceptual thinker and storyteller.
Throughout my career in advertising, I have navigated diverse brands landscapes such as: Luxury - Porsche MEA, Guerlain, Richmond; FMCG - McDonald’s, Bel Group, Al Safi Danone, Americana Foods; Retail - Virgin Megastore and DFCM; and Automotive - Toyota, Land Rover and Jaguar
I have contributed to several initiatives and pro bono projects designed to spark real change. Among them, The Giving Room with IKEA and Médecins Sans Frontières (MSF) raised vital funds and awareness for frontline challenges, earning recognition at The One Show, D&AD, Dubai Lynx, and wide media coverage. Equally impactful, InkVisible for UN Women Pakistan shed light on domestic violence and helped push legislation to protect victims. Apart from the accolades, it was also featured in both local and international creative outlets.
I am someone who puts character in every character.
I am passionate about creating culturally resonant content that emotionally and visually connects with audiences, with the goal of inspiring meaningful, positive change.
As a graduate of the ESA Luxury Branding Management in a Globalized World program, I have further strengthened my drive to strategically build brands that remain relevant while contributing to sustainable practices. Currently, I am continuing this journey as a student at EIIS Rome, where I am deepening my expertise in transforming brands into truly sustainable ones.
At my core, I am a storyteller who bridges cultures, leads with empathy, and embraces creativity with a pinch of optimism.
I am a patchwork.
Awards and Honours
2025 I 2 Bronze The Loeries I InkVisible - UnWomen Pakistan
2025 I 1 Bronze The Loeries I InSnore Coupons - SleepZone
2025 I 2 Craft Certificate The Loeries I InSnore Coupons - SleepZone
2025 I 1 Shortlist Cannes Lions I InkVisible - UnWomen Pakistan
2025 I 2 Bronze Dubai Lynx I 4 Shortlists I InkVisible - UnWomen Pakistan
2025 I 1 Gold Dubai Lynx I InSnore Coupons - SleepZone
2023 I 3 Silver Dubai Lynx I The Giving Room - IKEAxMSF
2023 I 3 Bronze Dubai Lynx I The Giving Room - IKEAxMSF
2023 I 7 Shortlists in One Show I The Giving Room - IKEAxMSF
2023 I 1 Wood Pencil in D&AD I The Giving Room - IKEAxMSF
2022 I 1 Shortlist The Effies I Why Eat and Switch Off? - Activia
Juror
2023 I The Immortal Awards Edition 2022 I Little Black Book